Callused Hands Represent Hard Work to CrossFit Athlete Dan Bailey

Posted by: Maureen Quirk
Global Newsroom

Earn a coveted spot to the Reebok CrossFit Games five times, and your hands are sure to be masked in calluses and bruises. The grueling, week-long competition that is “the Games” is enough to leave one’s hands blistered and torn … not to mention all the hours spent in the gym just trying to get there.

Veteran CrossFit athlete Dan Bailey’s hands are proof.

“You’re able to see the hard work in the calluses and the scars,” says Bailey while looking down at his palms.

“And while some of those are going to represent failure, all of them, in a sense, represent my hands getting stronger. One way or another, they’re getting stronger and better, and that’s through failures, tears, rips, and all of the disappointments that end up leading to accomplishments.”

Bailey is part of Reebok’s 2017 brand campaign, highlighted by the emotional spot, ‘Hands’ – an evolution of the company’s “Be More Human” platform. The campaign highlights how our hands tell the stories of our effort and dedication, successes and failures, and constant strive for improvement.

When referring to achievements and improvement, Bailey is not just thinking of his athletic triumphs. In fact, when asked what he’s most proud of what he’s accomplished with his hands, a fourth place finish at the 2015 Reebok CrossFit Games or his five Games appearances don’t come up.

“I’m most proud of my hands lifting other people up,” says Bailey.

“One of the coolest things I’ve gotten to do is participate in CrossFit for Hope and build a primary school in Kenya. I got to donate a little bit of my time and my money to go do that, and I got to go over and see the school and be part of the dedication and see what a big change that was.

According to Bailey, it was his fitness leading up to that point that gave him the strength to complete such a project.

“One of my main goals in life is to improve the quality of life of others, and my hands have helped me do that in a lot of different ways that I never thought possible.”

The Ohio resident is looking forward to using his hands to unlock future opportunities as well.

“My hands have always been opening new doors for me and new opportunities, and I’ve never really been able to pinpoint what those opportunities are going to be,” he says.

“The next door my hands are going to open or the next wall my hands are going to help me climb over is something that I don’t really know about yet. It hasn’t presented itself yet, but I look forward to the day I get that challenge.”

How do your hands tell your story? Let us know by tweeting @Reebok and tagging #bemorehuman.

CrossFit Athlete Logan Aldridge Extends a Helping Hand

Posted by: Ryan Gwaltney
Global Newsroom

“If you need a hand, I’m here to help,” says CrossFit athlete and coach Logan Aldridge with a laugh. “The irony is perfect for me, but it also does a great job of describing my mentality every day.”

Aldridge’s life changed when a fluke wakeboarding accident resulted in the amputation of his left arm as a teenager. Despite the obvious challenges, Aldridge has committed to his personal fitness and, more importantly, how he improves the lives of others.

“Although I may only have one left, at the drop of a hat and without a second thought, I’m always willing to lend a hand to someone else,” says Aldridge. “The story of this hand and the hard work I put in with it – failures and accomplishments included – is by making it available to other people.”

Aldridge is part of Reebok’s 2017 brand campaign, highlighted by the emotional spot, ‘Hands’ – an evolution of the company’s “Be More Human” platform. The campaign highlights how our hands tell the stories of our effort and hard work, successes and failures, and dedication to improvement.

Aldridge attended his first WOD while in college, but it was not love at first lift.

“I sweated a lot, and I almost threw up,” Aldridge laughs. “I was like, ‘No, screw that! I’ll just work out with my buddies at school and get huge!’”

It wasn’t until after Aldridge graduated and moved away that he realized he missed the camaraderie of working out with friends. Given CrossFit’s well-known community aspect, he decided to give it another chance.

Aldridge showed up for his second WOD at CrossFit Exchange in Raleigh, North Carolina, and has remained there ever since.

“How I rediscovered CrossFit was really fueled by wanting to be more competitive and be involved in a community of people doing fitness,” Aldridge explains. “The camaraderie of the people at Exchange was awesome. I knew after one good day that I would always be coming back.”

Despite the inauspicious start in the sport, Aldridge has become fully immersed in the CrossFit world as both an athlete and coach.

“What keeps CrossFit so exciting is working from the coach’s perspective,” says Aldridge. “I don’t think there’s another career where you can get so much fulfillment from watching people realize their potential or the opportunities that are placed in front of them.”

“It’s amazing to see how enlightened they are after each class. It keeps me coming back because each athlete leaves there feeling more human and more fulfilled.”

While Aldridge developed into an elite CrossFit athlete (and recently a world record holder), it has been his impact on others that has been the most rewarding throughout his fitness journey.

“The following that I’ve gotten both on and off social media has been amazing,” he says.

“Some adaptive athletes and amputees have even reached out to me to say that until then they had always kept their shirt on or had never wanted to reveal their body, and that I had been able to show them how to not care, be comfortable in their own skin, and embrace who they are.”

“I’ve been able to motivate them to be more accepting and proud of how they look, and to me that’s the biggest accomplishment I’ve had to date.”

How do your hands tell your story?  Let us know by tweeting @Reebok and tagging #BeMoreHuman.

Emily Skye’s Hands Create a Global Fitness Community

Posted by: Danielle Rines
Global Newsroom

Our hands are what make us human. They tell our stories.

“My hands are really the storyboard of my life,” says Emily Skye, Reebok instructor and internationally renowned Australian fitness and health professional.

“They describe the person I was and the person that I am now.”

From lifting weights, swinging kettle bells and tossing medicine balls, Skye’s hands represent effort, commitment and dedication to fitness.

“They’ve developed a toughness that only comes with hard work and persistence,” says Skye. “The harder I’ve worked in the gym, the stronger my hands have become.”

Skye is a health and fitness expert with millions of social media followers around the world.  She uses her global influence to espouse a healthy lifestyle, drawing on her own experiences as a model-turned-trainer and the confidence and happiness she found in fitness.

Skye is leading Reebok’s “Show of Hands” activation in support of the company’s 2017 brand campaign, highlighted by the emotional spot, ‘Hands’ – an evolution of Reebok’s “Be More Human” platform. The campaign highlights how our hands tell the stories of our effort and hard work, successes and failures, and dedication to improvement.

To launch the campaign, Reebok is activating thousands of trainers across the U.S. to make workouts available for free for four days in January, all for the cost of a simple handshake.

That’s because our hands bear witness to our most defining moments. They show a collection of our scars, sacrifices and battle wounds of the life we’ve lead thus far. They’re proof that we’ve bettered ourselves.

“When I started lifting my hands were weak and quick to fail,” she says. “Now after years of work and commitment they’ve become powerful and capable of tasks that before would seem impossible.”

But Skye’s hands are more than just tools to do her job.

They give meaning to her work, and allow her to make connections to others within her fitness community.

“My hands have given me the opportunity to change peoples lives,” she says. “My hands have helped me to reach out to people and add value to their lives in so many ways.”

“Whether it be taking someone through a workout and sharing with them the passion for health and fitness that has changed my life,” she explains. “Or replying online to someone on the other side of the world that I’ve never met before but feel like they’re a close dear friend.”

For Skye, her hands allow her take on physical feats, but they also demonstrate compassion.

“They can offer comfort and support to friends and others in need,” she says. “They can wipe away tears and they can help pick people up when they fall.”

Skye credits her hands for enabling her to achieve her goal of bettering people’s lives through health and fitness.

“My hands have helped me achieve so many personal goals,” says Skye. “I’ve been lucky enough to be able to use my hands to connect with, support and educate millions of people from all over the world. My hands will help me in the future to continue to achieve my overall goal of improving people’s lives.”

Skye’s hands will continue to journal her progress and fitness achievements.  Her hands, and her story of connections and possibility, are unique to her.

“They represent my journey in life,” she says. “There isn’t another pair of hands in the world quite like mine.”

How do your hands tell your story?  Let us know by tweeting @Reebok and tagging #BeMoreHuman

Jamie Eason Holds Motherhood in Her Hands


Posted by: Maureen Quirk
Global Newsroom

As an online influencer and fitness model, Reebok trainer Jamie Eason has graced magazine covers more than 150 times over and garnered a Facebook following of more than 1 million.

And yet, when she looks down at her hands, Eason doesn’t think about turning the pages of magazines or typing responses to fans on social media.

She thinks of holding her sons, August and Beau.

“I did fitness professionally for eight years not as a mom. I loved it; I really truly did,” says Eason. “But now when I look at my hands, I see my kids in my hands.”

“They rely on me, so I need to make sure I use my hands to stay strong and to stay healthy so I can lift them and lift whatever they need.”

Eason is part of Reebok’s 2017 brand campaign, highlighted by the emotional spot, ‘Hands’ – an evolution of the company’s “Be More Human” platform. The campaign highlights how our hands tell the stories of our effort and hard work, successes and failures, and dedication to improvement.

While Eason attests that “hands help you in everything” and hold a different meaning to each of us, it was after having her first son three years ago that she discovered the real purpose of hers.

Years of lifting dumbbells, holding planks and pressing weights suddenly took on a deeper meaning. These movements and the strength she’s developed from them have given Eason the ability to physically and mentally pick up her little ones.

“The reality of taking care of yourself so you can take care of someone else is huge,” says Eason.

“Before I had kids I don’t think I realized what I was capable of as much as I do now that I’m a mom. You just have to step up and you just have to do it because you have little ones relying on you. Their lives are in my hands.”

And for Eason, no role will ever trump than that.

“I want to be around for my kids. That’s a big motivator for me.”

“I want everyone to have that,” continues Eason, whose workout programs and exercise videos are widely successful and have motivated thousands of individuals. “That’s my passion.”

Eason is quick to point out that she hopes she is motivating her boys as well.

“My kids watch. They watch everything I do,” she says, noting with a laugh that every mom knows this feeling well.

She wants them to see her moving and to see her putting in hard work, so one day years from now, they too will have hands capable of lifting up those around them.

How do your hands tell your story?  Let us know by tweeting @Reebok and tagging #BeMoreHuman.

Les Mills Trainer’s Hands Symbolize Past, Passion

Posted by: Danielle Rines
Global Newsroom

When we look at our hands we see scars, marks, imperfections, every day battle wounds. A representation of all of our hard work.

But when Les Mills Master Trainer Lissa Bankston looks at her hands, she doesn’t just see all of her own hard work, she sees her mom’s.

“Lately my hands have looked almost identical to my mom’s,” she says. “When I look at my hands they remind me of when I was really little and would see my mom and all her hard work.”

Bankston’s hands act as reminders of the support system she grew up with. Her strong work ethic comes from both of her parents and has gotten her to where she is today.

“I’m who I am because of their dedication, hard work and belief in me,” she says. “I do a really tricky job where I need a lot of support and people that really know who I am and my heart so that I can go out and be the best for other people.”

Bankston’s story is part of Reebok’s 2017 brand campaign, highlighted by the emotional spot, ‘Hands’ – an evolution of the company’s “Be More Human” platform. The campaign highlights how our hands tell the stories of our effort and hard work, successes and failures, and dedication to improvement.

In her career, Bankston meets and trains new people every day. Her hands allow her to pay forward the life lessons she learned as a child and bring them into the studio.

“We have this unique opportunity to reach out and help everybody, for somebody who didn’t have a mom or dad like me that was always there for them, I get to help be that person and be the hands for them,” says Bankston. “They need support, they need love, and they need encouragement.”

From expressing her passion when teaching a class to doing nearly1,000 reps in a class like Les Mills BODYPUMP™, her hands not only allow her to support others, they help her break down barriers.

“There’s a lot of misconceptions around weight training and women,” she says. “Nothing makes me feel more powerful, not just to have weight in my hands but something that’s challenging me.”

Those challenges build a sense of community.

“There’s moments in class where I feel like my grip is about to slip and you see everyone struggling with you and you hold on that much tighter,” she says.

Bankston remains dedicated to building a support system in the studio based on hard work and the knowledge that every day she’s able to provide someone the encouragement they need.

“We don’t realize the effect we can have just by being there, showing up and doing the grind,” she says.

“It actually excites me for the future, just getting out there and getting my hands on more people and getting to be part of people’s journeys.”

How do your hands tell your story?  Let us know by tweeting @Reebok and tagging #BeMoreHuman.

Endurance Coach Chris Hinshaw’s Hands Point to Progress

Posted by: Natalie Chladek
Global Newsroom

Behind every successful athlete is a coach, and for the CrossFit community’s biggest names, it is endurance coach Chris Hinshaw who has proven indispensable in guiding them to the top of the sport.

For Hinshaw, his fundamental coaching tools are his hands.

“As a coach, it’s interesting when I see photos of myself because I am non-stop pointing,” he says.  “I am very expressive in my expectations.  I put a lot of time into my workouts and decision-making into my workouts.”

Hinshaw is part of Reebok’s 2017 brand campaign, highlighted by the emotional spot, ‘Hands’ – an evolution of the company’s “Be More Human” platform. The campaign highlights how our hands tell the stories of our effort and hard work, successes and failures, and dedication to improvement.

A quick scroll through his Instagram feed reveals the same image over and over again: Hinshaw with one arm outstretched, pointing and encouraging his athletes.  The image has become so ubiquitous that many of his photos include the hashtag #fingerpointfriday.

“My fingers are all splayed out all the time, and you can see this tension in my hand,” he says.  “It’s always giving direction.”

Hinshaw’s direction has proven invaluable for his accomplished athletes, who have won the Reebok CrossFit Games multiple times and have even more victories at the Open and Regional levels.

CrossFit legends Rich Froning and Katrin Davidsdottir, as well as Jason Khalipa, Camille Leblanc-Bazinet and Tia-Clair Toomey all count Hinshaw as their coach.

Given that most of his athletes focus on functional training rather than solely endurance training, much of Hinshaw’s coaching philosophy revolves around the concept of efficiency.  Regardless of the level of athlete, Hinshaw makes sure whatever workout he assigns them gives them the maximum benefit.

“I respect people’s willingness to come to me and trust me to help them develop their fitness,” he says.  “When we go out and do something, I want to make sure my directions and what we are trying to accomplish are crystal clear.”

That mutual respect is something Hinshaw seeks in all of his athletes.  While Hinshaw’s most notable athletes are Reebok CrossFit Games champions, he coaches all ability levels, and when deciding to take on an athlete, he looks for one attribute: coachability.

“I get frustrated by athletes that have zero interest in the knowledge behind what we’re trying to accomplish,” he says.  “Those athletes may be naturally gifted, but at the end of the day without that knowledge they’re never going to build any level of confidence.  Without confidence, when I’m gone, I can’t help them.”

While his hands now help others pursue their athletic goals, that confidence played a fundamental role in Hinshaw’s own growth as an athlete.

A former All-American swimmer, Hinshaw competed as a professional triathlete for six years and notched several top international finishes, including 2nd place overall at the Hawaiian Ironman World Championships.

When Hinshaw first started triathlons, he was terrified of biking, and an accident during a training ride that busted both wheels and forced him to walk more than 20 miles home in his biking cleats left a mark on his psyche.

“It took me a long time to build the confidence, and my hands were such a big part of that,” he says.  “Early on, I gripped the bars so tight that my hands would go numb.  But I did develop an ability over time to control the bicycle to do things that I never thought I could.”

What was once a daunting skill developed into a major strength as his confidence increased.

“I was a good swimmer in the sport of triathlon, but I was a terrible runner,” he says.  “My strength which I developed and was totally a surprise was my ability to ride a bike.”

That sense of accomplishment and confidence in developing the skill proved fundamental to his success, and he now strives to develop the same in the athletes he coaches.

“That was the thing that I was most proud of, and it was only something for me,” he says.  “I went from something where I wasn’t confident, I was super hesitant, and I turned it into a strength I didn’t have before.”

How do your hands tell your story?  Let us know by tweeting @Reebok and tagging #BeMoreHuman.


North Carolina CrossFit Sisters Take Sport by Storm

Posted by: Maureen Quirk
Global Newsroom

With the 2017 Reebok CrossFit Games Open now upon us, the next five weeks are sure to be filled with the inevitable leaderboard chatter and questions about what the Open results predict for the Regional competitions ahead.

One of the questions we see resurface each year—who are the up-and-comers in The Sport of Fitness?

Two names you can expect to hear about are sisters Brittany and Allison Weiss.

Although they’ve been athletes for a few years, the 18- and 21-year old North Carolina natives are quick to attest that they’re just getting started.

“I was a competitive gymnast for sixteen years,” says Brittany, the older of the two.

“After my senior year, I knew I didn’t want to do gymnastics in college … but I still wanted to do something that would keep me busy and active, something I enjoyed. My mom had actually started CrossFit and my gymnastics coach was doing it as well, so I decided to try it out. I’ve loved it since the first class that I took.”

Allison, also a competitive gymnast at the time, was quick to follow. She entered the CrossFit box just three months after Brittany.

“As gymnasts, we trained at the same hours, but we were both at different levels so we were in different groups. When she was on beams, I would be on uneven bars and we would rotate around,” says Brittany.

In CrossFit, their experience has proven the opposite. The sisters, who train at College Hill CrossFit, serve as each other’s main training partner.

“We know each other better than anyone else knows us,” says Brittany. “We grew up together and we’ve been best friends since we were born. We spend hour after hour every day together, and whenever I come into the gym and I’m just not having a good day or Allison’s not having a good day, we always make the best of it and help one another have fun with it.”

And there’s no debating that training two to three times a day together is working for the sisters.

Last year, at just 20 years old, Brittany qualified for Regionals as an individual for the first time, while Allison won the 16 –17 Year Old Teen Division at the 2016 Reebok CrossFit Games.

“Before the 2015 Open, my coaches had told me that I was good for my age but I didn’t really believe it,” reflects Allison. “But when the teen division was announced and I won the Open, I was really shocked with myself and I got really motivated to get good at CrossFit.”

“I felt a lot of pressure coming off of winning the Open going into the Games. I finished third there so I was happy but not satisfied. Round two this past year, I finished seventh in the Open and I went into the Games less stressed and wanting to have fun and just see how things worked out.

That strategy worked. Allison finished in first place. And she says it’s a direct result of training alongside her sister.

“We always make sure to leave the gym with something positive,” says Brittany. “If something didn’t go well, we look back like, ‘What did I do well today?’”

That positivity is unwavering even this year when they’ll be competing against one another now that Allison has aged out of the teen division.

Competing against one another in the gym each day has only left them feeling more prepared to compete against the rest of the world this season.

“Not having anyone to compare yourself to is difficult,” says Brittany. “I’m not saying that you shouldn’t be able to push yourself, but it’s nice to have someone suffer through it all with you.

“Toward the end of workouts if there is a minute left and we’re on the same rep, we’re both going to push harder.”

Last chance to register for the 2017 Reebok CrossFit Games Open! Sign up and tweet @Reebok to let us know about the training partner who has helped your prepare.

Why Fitness Friends are the Best Friends

Posted by: Natalie Chladek
Global Newsroom

Whether you’re a freshly minted college graduate or relocating to a different city came with a promotion at work, many experience moving somewhere new and leaving friends, family and the comforts of home behind.

Once you figure out where the nearest gas station is and which restaurant serves the best brunch, the next step is often finding your squad in your new spot.

The benefits of fitness extend far beyond the physical; exercising can improve your mental and social life as well.  In fact, nothing brings people together more than sweating through an intense WOD or spin class together.

Even better, many groups, classes and clubs are free, meaning all you have to do for a good workout and a new friend is to show up.

One such group is November Project, a fitness community that began as a two-man club in Boston and has grown to include 32 tribes, or chapters, around the world.

“We don’t feel like you need to pay to be fit, especially in cities like Boston where you have so many resources you can utilize,” says co-founder Bojan Mandaric.

A combination of running and bodyweight strength training, November Project consists of morning outdoor workouts all over Boston, the most iconic one being the Harvard Stadium steps, proving the gym is indeed everywhere.

November Project began as a promise. Mandaric and Brogan Graham, both Northeastern crew alumni, vowed to work out together in November of 2011 to hold each other accountable to staying fit even as winter weather descended upon Boston.

They tracked their workouts on a shared Google doc aptly titled, “November Project,” and the project quickly became an exercise in proving we are better together.

To attend a November Project is the polar opposite of a typical gym experience, where each person is lost in his or her headphones, counting reps or tracking miles on the treadmill.

At November Project, bear hugs replace customary handshakes.  Many participants are wearing t-shirts and jackets with “November Project” stenciled across the front.

The group warmup includes hundreds of people bouncing on their toes, chanting the November Project mantra.  “Are you good?” the leaders yell.  “F*ck yeah!” the group responds.  Every workout ends with a photo, high fives and more hugs.

For Chris Clark, a Chicago November Project devotee, the community is what sets the group apart.

“What’s unique about November Project is how much people not just push each other but support each other, and that’s something that I think is really lacking in other exercise environments,” he says.  “No matter how they felt or what else they have going on in their lives it’s a place for people to go and feel good about each other and start the day off right.”

The morning workouts have given Clark motivation to exercise as well as new friendships.

“Now I actually want to go downtown and want to be in the city because of the relationships I’ve built with other people through November Project,” he says.  “Because of that inclusiveness, by being there you are assured to meet people who you know you are going to get along with.”

November Project’s founders never intended to make it a global phenomenon.

“We didn’t set it out to be that way, and I think that’s one of the magic ingredients,” says Mandaric.  “We’re doing a common sense thing.  Be kind to strangers, try to include as many people as we can, and keep a low barrier for entry.  Once you provide those things, everything else just happens on its own.”

When 1,500 participants showed up for the transition workout in 2014 when the founders handed the reigns to three new leaders, they realized just how unique the group had become.

“It just shows that it wasn’t about the two of us, it’s about the community,” he says.  “It’s about the people that continue to show up.  The leaders are here to motivate and create that beacon of direction, but it’s the community that keeps driving it.”

The community based on sweat, hugs and inclusiveness highlights the social benefits of fitness and can be the perfect vehicle to making you feel at home in your new city.

Think you’re tough enough to survive one of November Project’s brutal workouts?  Monday morning workouts are called “Destination Deck,” and the rules are simple: run to the designated location (if you live farther than six miles away you can use public transportation or drive), and the group will do a workout together based on flipping through a deck of cards.

Black cards are pushups, red cards are situps, and the number you do corresponds to the number on the card.  Don’t try to cheat on the ace – it’s worth 14, not one.

It’s an easy concept but a tough workout, designed to work your arms, core and all over toughness.

You can find your local November Project tribe here, or check out other free fitness events by looking up classes based out of fitness apparel stores or searching sites like Eventbrite or Meetup.

Have you found friends through fitness?  Let us know by tweeting @Reebok