Emily Skye’s Hands Create a Global Fitness Community

Posted by: Danielle Rines
Global Newsroom

Our hands are what make us human. They tell our stories.

“My hands are really the storyboard of my life,” says Emily Skye, Reebok instructor and internationally renowned Australian fitness and health professional.

“They describe the person I was and the person that I am now.”

From lifting weights, swinging kettle bells and tossing medicine balls, Skye’s hands represent effort, commitment and dedication to fitness.

“They’ve developed a toughness that only comes with hard work and persistence,” says Skye. “The harder I’ve worked in the gym, the stronger my hands have become.”

Skye is a health and fitness expert with millions of social media followers around the world.  She uses her global influence to espouse a healthy lifestyle, drawing on her own experiences as a model-turned-trainer and the confidence and happiness she found in fitness.

Skye is leading Reebok’s “Show of Hands” activation in support of the company’s 2017 brand campaign, highlighted by the emotional spot, ‘Hands’ – an evolution of Reebok’s “Be More Human” platform. The campaign highlights how our hands tell the stories of our effort and hard work, successes and failures, and dedication to improvement.

To launch the campaign, Reebok is activating thousands of trainers across the U.S. to make workouts available for free for four days in January, all for the cost of a simple handshake.

That’s because our hands bear witness to our most defining moments. They show a collection of our scars, sacrifices and battle wounds of the life we’ve lead thus far. They’re proof that we’ve bettered ourselves.

“When I started lifting my hands were weak and quick to fail,” she says. “Now after years of work and commitment they’ve become powerful and capable of tasks that before would seem impossible.”

But Skye’s hands are more than just tools to do her job.

They give meaning to her work, and allow her to make connections to others within her fitness community.

“My hands have given me the opportunity to change peoples lives,” she says. “My hands have helped me to reach out to people and add value to their lives in so many ways.”

“Whether it be taking someone through a workout and sharing with them the passion for health and fitness that has changed my life,” she explains. “Or replying online to someone on the other side of the world that I’ve never met before but feel like they’re a close dear friend.”

For Skye, her hands allow her take on physical feats, but they also demonstrate compassion.

“They can offer comfort and support to friends and others in need,” she says. “They can wipe away tears and they can help pick people up when they fall.”

Skye credits her hands for enabling her to achieve her goal of bettering people’s lives through health and fitness.

“My hands have helped me achieve so many personal goals,” says Skye. “I’ve been lucky enough to be able to use my hands to connect with, support and educate millions of people from all over the world. My hands will help me in the future to continue to achieve my overall goal of improving people’s lives.”

Skye’s hands will continue to journal her progress and fitness achievements.  Her hands, and her story of connections and possibility, are unique to her.

“They represent my journey in life,” she says. “There isn’t another pair of hands in the world quite like mine.”

How do your hands tell your story?  Let us know by tweeting @Reebok and tagging #BeMoreHuman

Emily Skye’s Hands Create a Global Fitness Community

Posted by: Danielle Rines
Global Newsroom

Our hands are what make us human. They tell our stories.

“My hands are really the storyboard of my life,” says Emily Skye, Reebok instructor and internationally renowned Australian fitness and health professional.

“They describe the person I was and the person that I am now.”

From lifting weights, swinging kettle bells and tossing medicine balls, Skye’s hands represent effort, commitment and dedication to fitness.

“They’ve developed a toughness that only comes with hard work and persistence,” says Skye. “The harder I’ve worked in the gym, the stronger my hands have become.”

Skye is a health and fitness expert with millions of social media followers around the world.  She uses her global influence to espouse a healthy lifestyle, drawing on her own experiences as a model-turned-trainer and the confidence and happiness she found in fitness.

Skye is leading Reebok’s “Show of Hands” activation in support of the company’s 2017 brand campaign, highlighted by the emotional spot, ‘Hands’ – an evolution of Reebok’s “Be More Human” platform. The campaign highlights how our hands tell the stories of our effort and hard work, successes and failures, and dedication to improvement.

To launch the campaign, Reebok is activating thousands of trainers across the U.S. to make workouts available for free for four days in January, all for the cost of a simple handshake.

That’s because our hands bear witness to our most defining moments. They show a collection of our scars, sacrifices and battle wounds of the life we’ve lead thus far. They’re proof that we’ve bettered ourselves.

“When I started lifting my hands were weak and quick to fail,” she says. “Now after years of work and commitment they’ve become powerful and capable of tasks that before would seem impossible.”

But Skye’s hands are more than just tools to do her job.

They give meaning to her work, and allow her to make connections to others within her fitness community.

“My hands have given me the opportunity to change peoples lives,” she says. “My hands have helped me to reach out to people and add value to their lives in so many ways.”

“Whether it be taking someone through a workout and sharing with them the passion for health and fitness that has changed my life,” she explains. “Or replying online to someone on the other side of the world that I’ve never met before but feel like they’re a close dear friend.”

For Skye, her hands allow her take on physical feats, but they also demonstrate compassion.

“They can offer comfort and support to friends and others in need,” she says. “They can wipe away tears and they can help pick people up when they fall.”

Skye credits her hands for enabling her to achieve her goal of bettering people’s lives through health and fitness.

“My hands have helped me achieve so many personal goals,” says Skye. “I’ve been lucky enough to be able to use my hands to connect with, support and educate millions of people from all over the world. My hands will help me in the future to continue to achieve my overall goal of improving people’s lives.”

Skye’s hands will continue to journal her progress and fitness achievements.  Her hands, and her story of connections and possibility, are unique to her.

“They represent my journey in life,” she says. “There isn’t another pair of hands in the world quite like mine.”

How do your hands tell your story?  Let us know by tweeting @Reebok and tagging #BeMoreHuman

Les Mills Trainer’s Hands Symbolize Past, Passion

Posted by: Danielle Rines
Global Newsroom

When we look at our hands we see scars, marks, imperfections, every day battle wounds. A representation of all of our hard work.

But when Les Mills Master Trainer Lissa Bankston looks at her hands, she doesn’t see all of her own hard work, she sees her mom’s.

“Lately my hands have looked almost identical to my mom’s,” she says. “When I look at my hands they remind me of when I was really little and would see my mom and all her hard work.”

Bankston’s hands act as reminders of the support system she grew up with. Her strong work ethic comes from both of her parents and has gotten her to where she is today.

“I’m who I am because of their dedication, hard work and belief in me,” she says. “I do a really tricky job where I need a lot of support and people that really know who I am and my heart so that I can go out and be the best for other people.”

Bankston’s story is part of Reebok’s 2017 brand campaign, highlighted by the emotional spot, ‘Hands’ – an evolution of the company’s “Be More Human” platform. The campaign highlights how our hands tell the stories of our effort and hard work, successes and failures, and dedication to improvement.

In her career, Bankston meets and trains new people every day. Her hands allow her to pay forward the life lessons she learned as a child and bring them into the studio.

“We have this unique opportunity to reach out and help everybody, for somebody who didn’t have a mom or dad like me that was always there for them, I get to help be that person and be the hands for them,” says Bankston. “They need support, they need love, and they need encouragement.”

From expressing her passion when teaching a class to doing nearly1,000 reps in a class like Les Mills BODYPUMP™, her hands not only allow her to support others, they help her break down barriers.

“There’s a lot of misconceptions around weight training and women,” she says. “Nothing makes me feel more powerful, not just to have weight in my hands but something that’s challenging me.”

Those challenges build a sense of community.

“There’s moments in class where I feel like my grip is about to slip and you see everyone struggling with you and you hold on that much tighter,” she says.

Bankston remains dedicated to building a support system in the studio based on hard work and the knowledge that every day she’s able to provide someone the encouragement they need.

“We don’t realize the effect we can have just by being there, showing up and doing the grind,” she says.

“It actually excites me for the future, just getting out there and getting my hands on more people and getting to be part of people’s journeys.”

How do your hands tell your story?  Let us know by tweeting @Reebok and tagging #BeMoreHuman.

 

Les Mills Trainer’s Hands Symbolize Past, Passion

Posted by: Danielle Rines
Global Newsroom

When we look at our hands we see scars, marks, imperfections, every day battle wounds. A representation of all of our hard work.

But when Les Mills Master Trainer Lissa Bankston looks at her hands, she doesn’t see all of her own hard work, she sees her mom’s.

“Lately my hands have looked almost identical to my mom’s,” she says. “When I look at my hands they remind me of when I was really little and would see my mom and all her hard work.”

Bankston’s hands act as reminders of the support system she grew up with. Her strong work ethic comes from both of her parents and has gotten her to where she is today.

“I’m who I am because of their dedication, hard work and belief in me,” she says. “I do a really tricky job where I need a lot of support and people that really know who I am and my heart so that I can go out and be the best for other people.”

Bankston’s story is part of Reebok’s 2017 brand campaign, highlighted by the emotional spot, ‘Hands’ – an evolution of the company’s “Be More Human” platform. The campaign highlights how our hands tell the stories of our effort and hard work, successes and failures, and dedication to improvement.

In her career, Bankston meets and trains new people every day. Her hands allow her to pay forward the life lessons she learned as a child and bring them into the studio.

“We have this unique opportunity to reach out and help everybody, for somebody who didn’t have a mom or dad like me that was always there for them, I get to help be that person and be the hands for them,” says Bankston. “They need support, they need love, and they need encouragement.”

From expressing her passion when teaching a class to doing nearly1,000 reps in a class like Les Mills BODYPUMP™, her hands not only allow her to support others, they help her break down barriers.

“There’s a lot of misconceptions around weight training and women,” she says. “Nothing makes me feel more powerful, not just to have weight in my hands but something that’s challenging me.”

Those challenges build a sense of community.

“There’s moments in class where I feel like my grip is about to slip and you see everyone struggling with you and you hold on that much tighter,” she says.

Bankston remains dedicated to building a support system in the studio based on hard work and the knowledge that every day she’s able to provide someone the encouragement they need.

“We don’t realize the effect we can have just by being there, showing up and doing the grind,” she says.

“It actually excites me for the future, just getting out there and getting my hands on more people and getting to be part of people’s journeys.”

How do your hands tell your story?  Let us know by tweeting @Reebok and tagging #BeMoreHuman.

 

Why Fitness Friends are the Best Friends

Posted by: Natalie Chladek
Global Newsroom

Whether you’re a freshly minted college graduate or relocating to a different city came with a promotion at work, many experience moving somewhere new and leaving friends, family and the comforts of home behind.

Once you figure out where the nearest gas station is and which restaurant serves the best brunch, the next step is often finding your squad in your new spot.

The benefits of fitness extend far beyond the physical; exercising can improve your mental and social life as well.  In fact, nothing brings people together more than sweating through an intense WOD or spin class together.

Even better, many groups, classes and clubs are free, meaning all you have to do for a good workout and a new friend is to show up.

One such group is November Project, a fitness community that began as a two-man club in Boston and has grown to include 32 tribes, or chapters, around the world.

“We don’t feel like you need to pay to be fit, especially in cities like Boston where you have so many resources you can utilize,” says co-founder Bojan Mandaric.

A combination of running and bodyweight strength training, November Project consists of morning outdoor workouts all over Boston, the most iconic one being the Harvard Stadium steps, proving the gym is indeed everywhere.

November Project began as a promise. Mandaric and Brogan Graham, both Northeastern crew alumni, vowed to work out together in November of 2011 to hold each other accountable to staying fit even as winter weather descended upon Boston.

They tracked their workouts on a shared Google doc aptly titled, “November Project,” and the project quickly became an exercise in proving we are better together.

To attend a November Project is the polar opposite of a typical gym experience, where each person is lost in his or her headphones, counting reps or tracking miles on the treadmill.

At November Project, bear hugs replace customary handshakes.  Many participants are wearing t-shirts and jackets with “November Project” stenciled across the front.

The group warmup includes hundreds of people bouncing on their toes, chanting the November Project mantra.  “Are you good?” the leaders yell.  “F*ck yeah!” the group responds.  Every workout ends with a photo, high fives and more hugs.

For Chris Clark, a Chicago November Project devotee, the community is what sets the group apart.

“What’s unique about November Project is how much people not just push each other but support each other, and that’s something that I think is really lacking in other exercise environments,” he says.  “No matter how they felt or what else they have going on in their lives it’s a place for people to go and feel good about each other and start the day off right.”

The morning workouts have given Clark motivation to exercise as well as new friendships.

“Now I actually want to go downtown and want to be in the city because of the relationships I’ve built with other people through November Project,” he says.  “Because of that inclusiveness, by being there you are assured to meet people who you know you are going to get along with.”

November Project’s founders never intended to make it a global phenomenon.

“We didn’t set it out to be that way, and I think that’s one of the magic ingredients,” says Mandaric.  “We’re doing a common sense thing.  Be kind to strangers, try to include as many people as we can, and keep a low barrier for entry.  Once you provide those things, everything else just happens on its own.”

When 1,500 participants showed up for the transition workout in 2014 when the founders handed the reigns to three new leaders, they realized just how unique the group had become.

“It just shows that it wasn’t about the two of us, it’s about the community,” he says.  “It’s about the people that continue to show up.  The leaders are here to motivate and create that beacon of direction, but it’s the community that keeps driving it.”

The community based on sweat, hugs and inclusiveness highlights the social benefits of fitness and can be the perfect vehicle to making you feel at home in your new city.

Think you’re tough enough to survive one of November Project’s brutal workouts?  Monday morning workouts are called “Destination Deck,” and the rules are simple: run to the designated location (if you live farther than six miles away you can use public transportation or drive), and the group will do a workout together based on flipping through a deck of cards.

Black cards are pushups, red cards are situps, and the number you do corresponds to the number on the card.  Don’t try to cheat on the ace – it’s worth 14, not one.

It’s an easy concept but a tough workout, designed to work your arms, core and all over toughness.

You can find your local November Project tribe here, or check out other free fitness events by looking up classes based out of fitness apparel stores or searching sites like Eventbrite or Meetup.

Have you found friends through fitness?  Let us know by tweeting @Reebok

Why Fitness Friends are the Best Friends

Posted by: Natalie Chladek
Global Newsroom

Whether you’re a freshly minted college graduate or relocating to a different city came with a promotion at work, many experience moving somewhere new and leaving friends, family and the comforts of home behind.

Once you figure out where the nearest gas station is and which restaurant serves the best brunch, the next step is often finding your squad in your new spot.

The benefits of fitness extend far beyond the physical; exercising can improve your mental and social life as well.  In fact, nothing brings people together more than sweating through an intense WOD or spin class together.

Even better, many groups, classes and clubs are free, meaning all you have to do for a good workout and a new friend is to show up.

One such group is November Project, a fitness community that began as a two-man club in Boston and has grown to include 32 tribes, or chapters, around the world.

“We don’t feel like you need to pay to be fit, especially in cities like Boston where you have so many resources you can utilize,” says co-founder Bojan Mandaric.

A combination of running and bodyweight strength training, November Project consists of morning outdoor workouts all over Boston, the most iconic one being the Harvard Stadium steps, proving the gym is indeed everywhere.

November Project began as a promise. Mandaric and Brogan Graham, both Northeastern crew alumni, vowed to work out together in November of 2011 to hold each other accountable to staying fit even as winter weather descended upon Boston.

They tracked their workouts on a shared Google doc aptly titled, “November Project,” and the project quickly became an exercise in proving we are better together.

To attend a November Project is the polar opposite of a typical gym experience, where each person is lost in his or her headphones, counting reps or tracking miles on the treadmill.

At November Project, bear hugs replace customary handshakes.  Many participants are wearing t-shirts and jackets with “November Project” stenciled across the front.

The group warmup includes hundreds of people bouncing on their toes, chanting the November Project mantra.  “Are you good?” the leaders yell.  “F*ck yeah!” the group responds.  Every workout ends with a photo, high fives and more hugs.

For Chris Clark, a Chicago November Project devotee, the community is what sets the group apart.

“What’s unique about November Project is how much people not just push each other but support each other, and that’s something that I think is really lacking in other exercise environments,” he says.  “No matter how they felt or what else they have going on in their lives it’s a place for people to go and feel good about each other and start the day off right.”

The morning workouts have given Clark motivation to exercise as well as new friendships.

“Now I actually want to go downtown and want to be in the city because of the relationships I’ve built with other people through November Project,” he says.  “Because of that inclusiveness, by being there you are assured to meet people who you know you are going to get along with.”

November Project’s founders never intended to make it a global phenomenon.

“We didn’t set it out to be that way, and I think that’s one of the magic ingredients,” says Mandaric.  “We’re doing a common sense thing.  Be kind to strangers, try to include as many people as we can, and keep a low barrier for entry.  Once you provide those things, everything else just happens on its own.”

When 1,500 participants showed up for the transition workout in 2014 when the founders handed the reigns to three new leaders, they realized just how unique the group had become.

“It just shows that it wasn’t about the two of us, it’s about the community,” he says.  “It’s about the people that continue to show up.  The leaders are here to motivate and create that beacon of direction, but it’s the community that keeps driving it.”

The community based on sweat, hugs and inclusiveness highlights the social benefits of fitness and can be the perfect vehicle to making you feel at home in your new city.

Think you’re tough enough to survive one of November Project’s brutal workouts?  Monday morning workouts are called “Destination Deck,” and the rules are simple: run to the designated location (if you live farther than six miles away you can use public transportation or drive), and the group will do a workout together based on flipping through a deck of cards.

Black cards are pushups, red cards are situps, and the number you do corresponds to the number on the card.  Don’t try to cheat on the ace – it’s worth 14, not one.

It’s an easy concept but a tough workout, designed to work your arms, core and all over toughness.

You can find your local November Project tribe here, or check out other free fitness events by looking up classes based out of fitness apparel stores or searching sites like Eventbrite or Meetup.

Have you found friends through fitness?  Let us know by tweeting @Reebok

How Gigi Hadid Uses Workouts to Prep Her Body and Mind

Posted by: Danielle Rines
Global Newsroom

When you’re Gigi Hadid being mentally tough is a requirement.

She lives her life as a supermodel in and out of the spotlight, traveling around the world and walking in shows for the world’s top fashion designers.

But have you ever wondered how she balances it all?

To prep for those high-stress moments, Hadid turns to fitness.

“Working out isn’t only physical for me,” Hadid says. “It’s mental. It helps me escape the noise in my head. It’s the only time my mind goes quiet.”

In the video above Hadid gave us insight into the thoughts that go through her mind, just moments before she steps on to the catwalk.

“Before I walk I’m usually just trying to think of what the designer wants from me in the show,” she says.

“Whether that’s an energy or getting into the music or calming myself down with breathing…just focusing on what my job is for that day.”

Headlining Reebok’s women’s empowerment campaign called #PerfectNever, Hadid shows how fitness can be used to develop mental toughness not just in the gym but for everyday life.

In her world, fashion and fitness collide.

“You have to go to work ready to block out everything that’s outside of your work environment,” she says.

“You have to be able to change a channel in your mind and to be able to separate your thoughts and focus on what you’re doing at the moment.”

She remains true to herself and uses fitness as a way to be become a better version of herself physically and mentally, to be more human. She takes comfort in the fact that she will never be perfect.

“I hope that everyone can see that that’s the point of all of this … we’re not perfect.”

How do you stay physically and mentally tough in your life? Tweet @ReebokWomen and let us know!

How Gigi Hadid Uses Workouts to Prep Her Body and Mind

Posted by: Danielle Rines
Global Newsroom

When you’re Gigi Hadid being mentally tough is a requirement.

She lives her life as a supermodel in and out of the spotlight, traveling around the world and walking in shows for the world’s top fashion designers.

But have you ever wondered how she balances it all?

To prep for those high-stress moments, Hadid turns to fitness.

“Working out isn’t only physical for me,” Hadid says. “It’s mental. It helps me escape the noise in my head. It’s the only time my mind goes quiet.”

In the video above Hadid gave us insight into the thoughts that go through her mind, just moments before she steps on to the catwalk.

“Before I walk I’m usually just trying to think of what the designer wants from me in the show,” she says.

“Whether that’s an energy or getting into the music or calming myself down with breathing…just focusing on what my job is for that day.”

Headlining Reebok’s women’s empowerment campaign called #PerfectNever, Hadid shows how fitness can be used to develop mental toughness not just in the gym but for everyday life.

In her world, fashion and fitness collide.

“You have to go to work ready to block out everything that’s outside of your work environment,” she says.

“You have to be able to change a channel in your mind and to be able to separate your thoughts and focus on what you’re doing at the moment.”

She remains true to herself and uses fitness as a way to be become a better version of herself physically and mentally, to be more human. She takes comfort in the fact that she will never be perfect.

“I hope that everyone can see that that’s the point of all of this … we’re not perfect.”

How do you stay physically and mentally tough in your life? Tweet @ReebokWomen and let us know!