Callused Hands Represent Hard Work to CrossFit Athlete Dan Bailey

Posted by: Maureen Quirk
Global Newsroom

Earn a coveted spot to the Reebok CrossFit Games five times, and your hands are sure to be masked in calluses and bruises. The grueling, week-long competition that is “the Games” is enough to leave one’s hands blistered and torn … not to mention all the hours spent in the gym just trying to get there.

Veteran CrossFit athlete Dan Bailey’s hands are proof.

“You’re able to see the hard work in the calluses and the scars,” says Bailey while looking down at his palms.

“And while some of those are going to represent failure, all of them, in a sense, represent my hands getting stronger. One way or another, they’re getting stronger and better, and that’s through failures, tears, rips, and all of the disappointments that end up leading to accomplishments.”

Bailey is part of Reebok’s 2017 brand campaign, highlighted by the emotional spot, ‘Hands’ – an evolution of the company’s “Be More Human” platform. The campaign highlights how our hands tell the stories of our effort and dedication, successes and failures, and constant strive for improvement.

When referring to achievements and improvement, Bailey is not just thinking of his athletic triumphs. In fact, when asked what he’s most proud of what he’s accomplished with his hands, a fourth place finish at the 2015 Reebok CrossFit Games or his five Games appearances don’t come up.

“I’m most proud of my hands lifting other people up,” says Bailey.

“One of the coolest things I’ve gotten to do is participate in CrossFit for Hope and build a primary school in Kenya. I got to donate a little bit of my time and my money to go do that, and I got to go over and see the school and be part of the dedication and see what a big change that was.

According to Bailey, it was his fitness leading up to that point that gave him the strength to complete such a project.

“One of my main goals in life is to improve the quality of life of others, and my hands have helped me do that in a lot of different ways that I never thought possible.”

The Ohio resident is looking forward to using his hands to unlock future opportunities as well.

“My hands have always been opening new doors for me and new opportunities, and I’ve never really been able to pinpoint what those opportunities are going to be,” he says.

“The next door my hands are going to open or the next wall my hands are going to help me climb over is something that I don’t really know about yet. It hasn’t presented itself yet, but I look forward to the day I get that challenge.”

How do your hands tell your story? Let us know by tweeting @Reebok and tagging #bemorehuman.

Callused Hands Represent Hard Work to CrossFit Athlete Dan Bailey

Posted by: Maureen Quirk
Global Newsroom

Earn a coveted spot to the Reebok CrossFit Games five times, and your hands are sure to be masked in calluses and bruises. The grueling, week-long competition that is “the Games” is enough to leave one’s hands blistered and torn … not to mention all the hours spent in the gym just trying to get there.

Veteran CrossFit athlete Dan Bailey’s hands are proof.

“You’re able to see the hard work in the calluses and the scars,” says Bailey while looking down at his palms.

“And while some of those are going to represent failure, all of them, in a sense, represent my hands getting stronger. One way or another, they’re getting stronger and better, and that’s through failures, tears, rips, and all of the disappointments that end up leading to accomplishments.”

Bailey is part of Reebok’s 2017 brand campaign, highlighted by the emotional spot, ‘Hands’ – an evolution of the company’s “Be More Human” platform. The campaign highlights how our hands tell the stories of our effort and dedication, successes and failures, and constant strive for improvement.

When referring to achievements and improvement, Bailey is not just thinking of his athletic triumphs. In fact, when asked what he’s most proud of what he’s accomplished with his hands, a fourth place finish at the 2015 Reebok CrossFit Games or his five Games appearances don’t come up.

“I’m most proud of my hands lifting other people up,” says Bailey.

“One of the coolest things I’ve gotten to do is participate in CrossFit for Hope and build a primary school in Kenya. I got to donate a little bit of my time and my money to go do that, and I got to go over and see the school and be part of the dedication and see what a big change that was.

According to Bailey, it was his fitness leading up to that point that gave him the strength to complete such a project.

“One of my main goals in life is to improve the quality of life of others, and my hands have helped me do that in a lot of different ways that I never thought possible.”

The Ohio resident is looking forward to using his hands to unlock future opportunities as well.

“My hands have always been opening new doors for me and new opportunities, and I’ve never really been able to pinpoint what those opportunities are going to be,” he says.

“The next door my hands are going to open or the next wall my hands are going to help me climb over is something that I don’t really know about yet. It hasn’t presented itself yet, but I look forward to the day I get that challenge.”

How do your hands tell your story? Let us know by tweeting @Reebok and tagging #bemorehuman.

CrossFit Athlete Logan Aldridge Extends a Helping Hand

Posted by: Ryan Gwaltney
Global Newsroom

“If you need a hand, I’m here to help,” says CrossFit athlete and coach Logan Aldridge with a laugh. “The irony is perfect for me, but it also does a great job of describing my mentality every day.”

Aldridge’s life changed when a fluke wakeboarding accident resulted in the amputation of his left arm as a teenager. Despite the obvious challenges, Aldridge has committed to his personal fitness and, more importantly, how he improves the lives of others.

“Although I may only have one left, at the drop of a hat and without a second thought, I’m always willing to lend a hand to someone else,” says Aldridge. “The story of this hand and the hard work I put in with it – failures and accomplishments included – is by making it available to other people.”

Aldridge is part of Reebok’s 2017 brand campaign, highlighted by the emotional spot, ‘Hands’ – an evolution of the company’s “Be More Human” platform. The campaign highlights how our hands tell the stories of our effort and hard work, successes and failures, and dedication to improvement.

Aldridge attended his first WOD while in college, but it was not love at first lift.

“I sweated a lot, and I almost threw up,” Aldridge laughs. “I was like, ‘No, screw that! I’ll just work out with my buddies at school and get huge!’”

It wasn’t until after Aldridge graduated and moved away that he realized he missed the camaraderie of working out with friends. Given CrossFit’s well-known community aspect, he decided to give it another chance.

Aldridge showed up for his second WOD at CrossFit Exchange in Raleigh, North Carolina, and has remained there ever since.

“How I rediscovered CrossFit was really fueled by wanting to be more competitive and be involved in a community of people doing fitness,” Aldridge explains. “The camaraderie of the people at Exchange was awesome. I knew after one good day that I would always be coming back.”

Despite the inauspicious start in the sport, Aldridge has become fully immersed in the CrossFit world as both an athlete and coach.

“What keeps CrossFit so exciting is working from the coach’s perspective,” says Aldridge. “I don’t think there’s another career where you can get so much fulfillment from watching people realize their potential or the opportunities that are placed in front of them.”

“It’s amazing to see how enlightened they are after each class. It keeps me coming back because each athlete leaves there feeling more human and more fulfilled.”

While Aldridge developed into an elite CrossFit athlete (and recently a world record holder), it has been his impact on others that has been the most rewarding throughout his fitness journey.

“The following that I’ve gotten both on and off social media has been amazing,” he says.

“Some adaptive athletes and amputees have even reached out to me to say that until then they had always kept their shirt on or had never wanted to reveal their body, and that I had been able to show them how to not care, be comfortable in their own skin, and embrace who they are.”

“I’ve been able to motivate them to be more accepting and proud of how they look, and to me that’s the biggest accomplishment I’ve had to date.”

How do your hands tell your story?  Let us know by tweeting @Reebok and tagging #BeMoreHuman.

CrossFit Athlete Logan Aldridge Extends a Helping Hand

Posted by: Ryan Gwaltney
Global Newsroom

“If you need a hand, I’m here to help,” says CrossFit athlete and coach Logan Aldridge with a laugh. “The irony is perfect for me, but it also does a great job of describing my mentality every day.”

Aldridge’s life changed when a fluke wakeboarding accident resulted in the amputation of his left arm as a teenager. Despite the obvious challenges, Aldridge has committed to his personal fitness and, more importantly, how he improves the lives of others.

“Although I may only have one left, at the drop of a hat and without a second thought, I’m always willing to lend a hand to someone else,” says Aldridge. “The story of this hand and the hard work I put in with it – failures and accomplishments included – is by making it available to other people.”

Aldridge is part of Reebok’s 2017 brand campaign, highlighted by the emotional spot, ‘Hands’ – an evolution of the company’s “Be More Human” platform. The campaign highlights how our hands tell the stories of our effort and hard work, successes and failures, and dedication to improvement.

Aldridge attended his first WOD while in college, but it was not love at first lift.

“I sweated a lot, and I almost threw up,” Aldridge laughs. “I was like, ‘No, screw that! I’ll just work out with my buddies at school and get huge!’”

It wasn’t until after Aldridge graduated and moved away that he realized he missed the camaraderie of working out with friends. Given CrossFit’s well-known community aspect, he decided to give it another chance.

Aldridge showed up for his second WOD at CrossFit Exchange in Raleigh, North Carolina, and has remained there ever since.

“How I rediscovered CrossFit was really fueled by wanting to be more competitive and be involved in a community of people doing fitness,” Aldridge explains. “The camaraderie of the people at Exchange was awesome. I knew after one good day that I would always be coming back.”

Despite the inauspicious start in the sport, Aldridge has become fully immersed in the CrossFit world as both an athlete and coach.

“What keeps CrossFit so exciting is working from the coach’s perspective,” says Aldridge. “I don’t think there’s another career where you can get so much fulfillment from watching people realize their potential or the opportunities that are placed in front of them.”

“It’s amazing to see how enlightened they are after each class. It keeps me coming back because each athlete leaves there feeling more human and more fulfilled.”

While Aldridge developed into an elite CrossFit athlete (and recently a world record holder), it has been his impact on others that has been the most rewarding throughout his fitness journey.

“The following that I’ve gotten both on and off social media has been amazing,” he says.

“Some adaptive athletes and amputees have even reached out to me to say that until then they had always kept their shirt on or had never wanted to reveal their body, and that I had been able to show them how to not care, be comfortable in their own skin, and embrace who they are.”

“I’ve been able to motivate them to be more accepting and proud of how they look, and to me that’s the biggest accomplishment I’ve had to date.”

How do your hands tell your story?  Let us know by tweeting @Reebok and tagging #BeMoreHuman.